The Daily Grind Logo Variations
Client: School Project
Logo variations created in Adobe Illustrator for my Graphic Design 2: Typography class. The assignment was to select the name of a restaurant from a curated list and to design 3 main logo shapes and create 3 variations for each logo shape, resulting in 9 different logos. We could only use 2 colors not including black and white and every element used in the design had to come from making organic shapes using only the shape tool and pen tools.
Reflection on the Piece: This project challenged me as this was my first proper introduction to Logo Design and there were restraints on what I could and could not use to develop my images. It also pushed my thinking on what items I could use to showcase my company without using images that were too complicated. Having to come up with one was not as much of a challenge but to come up with 3 separate images and then 3 variations of those images was a challenge. The overall work was successful because of overcoming these restrictions and creating variations that are both minimalistic and bold.