Baddle Pickleball Apparel
Client: Baddle
A company I had the pleasure to work with over the summer was Baddle, a pickleball equipment and apparel company founded in Cincinnati, Ohio. The company took off in early 2021 and was still setting up the foundations on it’s website, Instagram and Tik Tok. My coworkers and I were prompted with the task to design Instagram posts and a Hero Image for their website. After looking over their account, website, and images sent to my team, I created these Instagram posts by photoshopping the new design of the paddles on the older, unused images. With the website, my team and I took photos wearing the apparel and I collaged the images together to form the hero image as seen below. The goal was to advertise the new paddles and attire in a modern, cohesive way.
Reflection on the Piece: This project is successful because it displayed the launching of the new apparel and paddles in a colorful and attention grabbing way. The colors used for the background of the models emphasized the clothing and paddle’s colors and patterns. The models and company were thrilled upon receiving the final products and were published on both their social media platforms and website. Because of this project, I was also able to expand my knowledge of Photoshop and Adobe Lightroom which I can take with me on future projects.