&Well Highlights Icons
Client: &Well
An advertising agency I had the pleasure to partner with over the summer was &Well, which specializes in advertising for health & wellness brands. My coworkers and I were prompted with the task to design icons to use for their instagram highlights. After looking over their social media accounts and website, I had produced the following icons using the provided color pallet and categories: “ Travel” “ Health” “ Community” “ Partners” and “ Services”
Reflection on the Piece: This project is successful because of the way it summarizes the contents of each highlight category in a simplistic way and aligns with the pre-established aesthetic. The use of only 2 colors for the icons was challenging because it forced me to rely on line weight and space more. As someone with an illustration bias and attention to detail, this really pushed me.